经济活动与奖励旅游有着密切的关系。如果经济活动频繁，便会实施奖励旅游的公司逐渐增多，并且，为了扩大经济活动，把奖励旅游作为手段之一的公司也不少。
在经济发展迅速的中国，特别是最近，开展奖励旅游的公司越来越多。目前，大多数公司会选择东南亚等费用相对便宜的目的地来实施奖励旅游，但是，选择欧洲、澳大利亚、日本等国家开展奖励旅游的公司正在悄然增多。
与普通的旅游不同，奖励旅游的参加者多是公司重要的客户或者是公司内优秀的员工，因此需要特别的安排。例如，安排豪华的餐饮及酒店、提供平常体验不到的节目等就变得尤为重要。
如果希望安排一次特别的、高品质的奖励旅游的话，日本是最佳选择。日本有为数众多的世界一流的酒店、餐厅，此外，日本的美食、日本独特的文化、四季迥异、美轮美奂的自然风光，能满足客人的多种需求。
在当今奖励旅游快速崛起的中国，第一本有关奖励旅游的专门刊物《MICE China》杂志的发行，定会对奖励旅游影响巨大。
最后，衷心祝愿《MICE China》杂志和中国的奖励旅游事业蓬勃发展。

The boom of incentive travels, to a certain extent, depends on the frequency of Economic activities. More economic activities often bring to a larger number of companies adopting incentive travels. Furthermore, many companies would like to further expand their business by means of incentive travels.
China boasts a fast developing economy, especially recently, more and more Chinese companies are fond of incentive travels.
At present, the majority still chooses relatively low-cost Southeast Asian destinations; however, trends are that Europe, Australia, and Japan become hot venues for Chinese companies’ incentive travels.
Unlike average travel, attendees for incentives travel are often important clients or top performers, requiring for a special plan, therefore accommodation at luxury hotels and unique & innovative programs may count more.
Japan is the excellent destination for your special and high-quality incentive travel, on the strength of numerous first class hotels & restaurants, delicious food, unique culture, and extraordinary scenery, catering to various needs of clients.
In current China where incentive travels are increasingly popular, the launch of the first trade publication-MICE China Magazine will doubtlessly make its mark on the development of incentive travels.
At last, wish MICE China Magazine a great success and a booming incentive travel industry in China!

Toshinobu IKUBO
JNTO Executive Director (Beijing Office)