
On behalf of M.I.C.E., Outbound and Domestic Service, China Travel Service Head Office, we would like to congratulate you for the launch of your first issue. We are glad to have the first MICE medium in China.
Today with the global economic integration, there are more and more business activities such as meetings, exhibitions and business trips. MICE and MICE economy emerge, as an increasing number of professional convention organizers are engaged in an integrated service of offering information about destinations, itinerary arrangements and planning and organizing of business events. Many business firms believe that MICE not only can effectively motivate their employees, but also is a new way of enhancing public awareness of their own firms. So many companies hold their own product launches while organizing incentive tours so as to maximize the effect of market publicity.
Unlike regular tours, MICE travel has its own features that need to be handled in professional hands. As tourism is developing rapidly in China, incentive tourism will become a new economic growth area in China's tourism market.
Established in 1949, the year in which the People's Republic of China was founded, China Travel Service Head Office is first tour operator in China and also one of China's largest tour operators. In over half century development, CTS has established a service network across China and in major cities around the world.
In 1996, China Travel Service Head Office established the MICE Department, first in China, specializing in the planning and organizing of MICE events as well as arranging for post-meeting tours. Today, China Travel Service Head Office boasts a team of qualified MICE staff members who are dynamic, well experienced, highly devoted and cooperative. CTSHO is equipped with up-to-date know-how about MICE products and MICE expertise and are capable of coping with emergencies. The creativity and exceptional abilities of our MICE team will be able to help demonstrate fully your corporate culture and company philosophy.
China Travel Service will offer you professional and personalized MICE solution.
Let's work together toward a much brighter future of China's MICE market.
Jiang Wei
Vice General Manager
M.I.C.E., Outbound and Domestic Service
China Travel Service Head Office

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