双语的MICE China杂志将成为中国差旅 / 会奖业界一个重要里程碑。 商务及奖励旅游有较高的利润， 可多带来其它经济收益。
当商务旅客参加或参观展览时， 所花的旅游消费是较高但亦将会带来更多的商机。 奖励旅游提高了工作团队的士气从而推高生产力。
负责计划及统筹活动的人员需要可靠的数据及创新的意念。 MICE China 杂志将是一个有效的数据来源。
展览会印证了中国商务及会奖业的发展。 每年于中国举行的展览会超过3千多个，展会总面积增加2成。 于2004年间，香港的展览会中来自中国的展商及观众分别增加50%及90%。
这是一个”三赢”的局面——有利本地、出、入境市场，服务供货商如果漠视这个市场是颇为危险的。 MICE China 杂志能提供全球MICE市场的最新消息，对他们来说是一个有效平台。
商务及会奖业的急剧增长亦是全球大气候。 因此在2006年6月份的香港国际旅游展中，我们分拆了一个商务及会奖旅游并同期举行。
合共600多参展商来自60多个国家及地区 , 约50个官方旅游局组团参加，超过一半以上是来自亚洲以外地区。 在我们的展览会可参加专业研讨会、旅游讲座及推介会等，并可以与业内人士作面对面商讨，与MICE
China 相辅相成。
热烈祝贺MICE China 杂志创刊号及预祝其出版商MICECHINA.COM成功。
The publishing of the bilingual MICE China magazine marks
a high point in China’s MICE industry! The importance of MICE
travel is well recognized for both its higher per capita spending
and the greater economic benefits that it derives. A business
traveler attending trade show will incur significant travel
costs but will likely bring some more businesses. An incentive
trip re-energizing the team will raise productivity. Given
the high stake, planners can ill afford any mistake and will
need reliable information and innovative idea. The MICE China
magazine will be a good source.
Exhibitions underline the fast growth of China’s MICE industry.
Total area of exhibitions in China grows by 20% and China
now hosts over 3000 exhibitions in a year. In 2004, the number
of Chinese exhibitors and trade visitors attending exhibitions
in Hong Kong rose respectively by over 50 and 90%. It is a
“three-ways” growth-domestic, inbound and outbound, and service
providers are at its own risk not paying enough attention.
The MICE China magazine will be an effective tool for them.
The fast growth of MICE industry is also a worldwide phenomenon.
Accordingly, we launch ITE MICE in June this year concurrently
with our ITE, the International Travel Expo Hong Kong. Together,
there will be over 600 exhibitors from some 60 countries and
regions and around 50 official pavilions with over half of
them by tourism authorities from outside Asia. You will also
find trade seminars, forums, products and services presentations
in our Expo. By allowing face to face discussions, we supplement
well the good efforts of the MICE China magazine.
Our warm welcome to the magazine and congratulation to its
publisher,
MICECHINA.COM!
K S Tong
Managing Director
TKS Exhibition Services Ltd
  
|
