DMCs & PCOs

Merlino Marketing and Asia Noble House agree to partnership with Leading Sales Group
09/06/2006
Top level event concepts will be realized in Asia, together with selected, well known partners. At the current IMEX trade fair in Frankfurt am Main, MERLINO MARKETING and ASIA NOBLE HOUSE announced that close cooperation with Leading Group Sales, a subsidiary of “The Leading Hotels of the World, Ltd”, has been ratified.
“Our clients know and expect perfection in every detail, in addition to the highest quality in all areas. In order to guarantee this, we have invested a lot of time and effort to achieve the current ideal constellation of strong cooperation partners that we can present today. The working partnership with Leading Group Sales is of great significance to us,” emphasized Sabine Giza, MERLINO's owner.
Leading Group Sales is, as integrated sales organization, completely focussed on the event and group bookings requirements. Looking after the client, anywhere in the world, is one of the various customer orientated services offered. The company belongs to the organisation of the Leading Hotels of the World Ltd., the renowned amalgamation of over 400 hotels world-wide. This organisation, based in New York, was founded in 1882 and comprises of a network of offices in the most important cities of the world. 85,000 hotel rooms of the highest standard in 80 countries are at their disposal.
To become a member of The Leading Hotels of the World, hotels must conform to the highest standards and comprehensive quality criteria on all levels of hospitality. The marketing union does not vote members in. The hotels themselves must apply for acceptance. Each member hotel is controlled on a regular basis, in order to ensure strict compliance with the quality standards.
The cooperation partner conforms completely to the high quality standards of MERLINO MARKETING. The first joint projects and many activities which the established agency has already staged on the Asian continent show very good prospects for this venture.
“We see ASIA NOBLE HOUSE as a platform for top level cultural encounters and at the same time, as trend scout in the Asian market,” according to Georg H. Mandler-Maxheim, the future manager of the Bangkok office. Certainly the curiosity of many Asians about the European cities is just as great.
ASIA NOBLE HOUSE will therefore be the turnstile between the two cultures.
“We will be planning, creating concepts and accompanying Asian companies, which have just discovered Europe as a destination, through events held in Europe, just as we have done for European companies in Asia up to now,” announced Sabine Giza.
Often misunderstandings are caused by ignorance. Therefore ASIA NOBLE HOUSE wants to leave nothing to chance during these intercultural meetings. On the contrary: ASIA NOBLE HOUSE has contracted the well known professor of Ethnology, Prof. Dr. Andreas Hartmann from the University of Muenster , who will consult on all cultural matters. It is well known that often it is the details that decide the success or failure of an event. Professor Dr. Hartmann is an acknowledged expert in Asian Ethnology, a man who has done extensive research in Thailand and has an extensive knowledge of the daily culture of the region.