ASSOCIATIONS

UFI 2008 Open Seminar in the Middle East to be Held in Jordan
Paris: 18 February 2008 – UFI, the Global Association of the Exhibition Industry, will organize its
second UFI Open Seminar in the Middle East from April 16-18 in Amman, Jordan. Hosted by IFP Near East (IFP Jordan), this seminar is open to participation by all exhibition industry professionals.
The UFI 2008 Open Seminar in the Middle East, sister to UFI’s annual industry leading Open Seminars in Europe and Asia, has a two-fold objective:
to provide an overview of the latest marketing and technological solutions available to the
exhibition industry; and to provide strategic business insight into exhibition industry developments in the Middle East.
This year’s 2008 theme, ”Inspiration for Profitable Exhibition Business,” will showcase a number of hot industry topics, including: how to increase exhibitor and visitor awareness of the unique value of exhibitions; top technology trends transforming the tradeshow industry; and the power of audited event figures. Participants will have the opportunity to pose questions on “database management for successful exhibition business” and “best practices to attract visitors” to industry specialists. Questions, submitted in advance, will be examined during the Seminar’s two “Ask the Expert” sessions. Another programme high point is case study by an event organizer who dared to develop an exhibition event in Iraq - and whose results are a true success story! A panel discussion will conclude the one-day seminar, highlighting the heated controversy surrounding exhibition theme protection. A visit to the historic site of Petra is offered by host IFP Jordan to all participants immediately following the seminar.
This seminar will bring together tradeshow organizers, exhibition centre managers and partners of the industry as they share information and experiences relevant to today’s exhibition dynamic exhibition business.