ASSOCIATIONS

Hotels to save €13,475 per year through G-wiz¡¯s new hotel-friendly pricing structure
18/09/2007
G-wiz, the revolutionary booking engine from Great Hotels Organisation (http://www.ghorg.com), has recently calculated that hotels waste an average of €13,475 (approx ¡ê9,216) per year[1] as a result of the overpriced website booking engine market.
Currently, the majority of booking engine options involve costly set-up fees followed by additional commissions every time a booking is received. Such a commission based structure therefore works against high-producing websites, costing the hotels to such an extent that online bookings no longer remain the profitable and therefore desired booking channel for guest reservations.
Estimates suggest that by 2010, 53% of all hotel internet bookings will be direct-to-consumer[2] and that a majority of people research and book their travel experiences online[3]. As a result, G-wiz has been developed to directly address the overpriced market and help return control of the increasingly important web-based sales costs to hotels.
Specifically designed to benefit high-producing websites, G-wiz charges a one-off set up and customisation fee, followed by an annual fee according to the hotel¡¯s size. After this there are no additional hidden charges: no commissions; no cancellation, reservation delivery, reporting, client care support, or system-use charges. Consequently, the cost of the booking engine is known from the start, allowing hotels to actively grow their online bookings without the need for further budgeting.
Built using the latest AJAX technology, hotels using G-wiz also offer guests a simpler, faster and enhanced booking service which is proven to deliver a greater rate of conversions. Guests will be able to book special extras and packages simply and easily with everything confirmed in real-time and controlled by the hotel. Additionally, the booking engine can easily be customized to match the rest of the hotel¡¯s website, which further enhances the guest user experience.
Carly Gotz, Group Director ¨C Business Development, GHO, commented: ¡°Great Hotels Organisation is always working to provide technology solutions to common industry problems. G-wiz by G-rez is another example of this as for the first time it offers hotels the chance to truly benefit from one of their most important booking channels by eliminating unnecessary and unknown costs¡± .