DESTINATIONS

Greece presents its new tourism campaign for 2007
10/01/2007
"Explore Your Senses In Greece" is the new marketing campaign of the Greek Ministry of Tourism Development for 2007 and it calls all the citizens worldwide to "explore their senses in Greece" as Ms Fani Petralia, the Greek Minister stressed.
As Petralia emphasized in the presentation of the campaign that took place on Tuesday 9th of January "Greece is not another country for holidays. Greece is an experience."
"This concept of Greece is that stimulates and creates all these senses and gives a completely different experience in comparison to other countries. No other country can combine 3.000 islands, more than 5.000 years of history, enhanced and high quality of services, a different way of life and a salience place in the heart of the modern Europe."
The new campaign of the 40 million euro budget is targeting countries and groups in many levels and it’s perfectly harmonised with the demands of the market according to the Ministry. Ministry`s target is the message of the campaign to reach the one billion recipients either directly or indirectly.