EVENTS

ITB`s Travel Technology event with a more international profile
19/01/2007
ITB Berlin is aiming at a more comprehensive and international event with its Travel Technology section this year. Attended by over 120 exhibitors with new participations, this meeting place of international travel technology experts will once again be exhibiting travel technology products such as back, mid and front office software, booking tools and booking systems.
Participation by numerous new exhibitors from Germany and abroad will make the ITB Travel Technology one of the most international travel technology events worldwide according to the organizing authority.
The travel technology market is growing all the time and becoming increasingly important, a fact mirrored by the wide spectrum of exhibitors at the ITB Berlin, many of whom are from abroad. At the ITB Berlin 2006 exhibitors representing smaller companies along with new enterprises in particular were represented in Hall 6.1 with a new type of stand concept, adjacent to the cafe for exhibitors and trade visitors, and at this year’s ITB the numbers occupying these stands is set to increase.
With the travel technology market so clearly represented, exhibitor attendance in this section, especially from the USA and UK, will be increasing in 2007. In the Travel Technology section for hotels and hotel booking engines, many exhibitors have booked larger display areas, some of which are now double in size. They include Transhotel and Travelclick.
International companies such as Fast Booking, G-Rez and You Travel will be represented in this section for the first time. More and more companies from abroad will be making their debut appearance at the ITB Berlin as Globetrack from Ireland, Triton Data Solution from the USA and Skyline Internet Station from Israel.