EVENTS

NEWLY LAUNCHED BOOK ON ASIA ˇS LUXURY PASSION
SELLS OUT IN TWO MONTHS
05/01/2007
The Cult of the Luxury Brand: Inside Asia ˇs Love Affair with Luxury has proved such a worldwide success that, two months after its release, the book will be reprinted.
The book has reached number four on amazon.comˇs bestselling ˉnew and future releases list for consumerismˇ, even before the launch of the book in the USA , slated for 9 Jan 2007. In Hong Kong the book reached number seven in the Dymocks pre-Christmas bestseller list. In Thailand too, the book featured among the top ten bestsellers at Asia Books.
In the US the book has virtually sold-out as customers rushed to pre-order copies. The bookˇs publisher, Nicholas Brealey Publishing, is reprinting copies to fulfill demand.
The publisher has also announced that they have distributed all the copies in the UK and are now reprinting there too.
The Hong Kong based authors are thrilled and surprised at the early success of the book. Radha Chadha said: ¨The reaction to the bookˇs publication just shows how big the luxury brand phenomenon in Asia is. Asian consumers account for half of the US$80 billion global luxe industry, and clearly there is value in having an insight into this market.〃
¨As this is our first book we had no idea what to expect, but to be reprinting the book so soon really has exceeded our expectations,〃 added Paul Husband. ¨ Asia ˇs luxury cult has not been studied before and the bookˇs success shows there is a big demand to understand it.〃